» Value

Undercharging? Death of a Business

By Karen Kleinwort ~ 7/21/2010
What criteria do you use to determine the value and worth of the services you offer to ensure you don't undersell yourself?
In the competitive world of business, selling your services cheap may seem tempting. After all, a lower price tag on your services may help you attract more clients than your competitors, right? But when you are in a field like consultancy or coaching,... [Read More]

The Basic Ingredients of Marketing

By Sheri Fisher ~ 12/23/2009
Schedule Now Just about any type of product or service could be a success if it had an effective marketing effort behind it. Think about the mood ring or the pet rock as two examples. But what exactly makes marketing effective? In an educational... [Read More]

I Have Another Full-Time Job

By Sheri Fisher ~ 12/21/2009
It sounds like a confession of sorts, but it's not. It's more of an invitation for you to know me better. My other full-time job is being a mother and wife. I'd like you to meet my family: My husband Tom and our three sons, James, Bryce and Ryan. On the... [Read More]

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