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» PR
The Basic Ingredients of Marketing
By Sheri Fisher ~ 12/23/2009
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Just about any type of product or service could be a success if it had an effective marketing effort behind it. Think about the mood ring or the pet rock as two examples.
But what exactly makes marketing effective? In an educational... [Read More]
Good Planning=Great Media Relations
By Karen Kleinwort ~ 8/07/2009
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Media Relations: How to Ensure Adequate Media Presence at Your Event
Organizing an event and ensuring it gets adequate media coverage is not an easy job, especially in today’s world of “TV breaking news” where the shelf life of a news... [Read More]
Handling a PR Crisis
By Karen Kleinwort ~ 7/31/2009
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Nobody likes a crisis—especially one that affects a company or brand’s public image – but the fact is they are inevitable and occur it at least once (if you are lucky) in the lifespan of an organization, especially if the company... [Read More]



